Can eating a specific brand of yogurt solve your digestive problems? The labels on the food found in your supermarket, would have you thinking so.

But companies don’t actually claim that their products will solve your health concerns and surprisingly their products may not be any healthier than their normal products. However, these healthy labels certainly grab your attention.

And this type of marketing is working, functional food and drink sales totaled to billions of dollars in 2009.

Though keep in mind, the foods with the most nutritional benefits are not found in the aisles. They are found at the front of the supermarket in the organic produce section. These products don’t need the flashy labels and functional marketing, because they are naturally nutritional. No altering here and no questionable health claims.